There’s a belief in the financial industry that you need to have money in order to make money. A similar theory applies to Internet marketing: You need to have traffic in order to get traffic.
Organic growth is great, but it often occurs at a glacial pace, especially for newer websites. If you want to increase your site’s traffic sooner rather than later, blog sharing on social media is an effective strategy because it allows you to reach your direct consumers, impart useful information, establish yourself as an industry influencer, and introduce your site to a near-limitless audience.
ShareMyBlogPosts.com can help you devise a successful approach to article sharing that attracts more traffic to your website in a shorter period of time. Call 954-308-8698 to set up a free trial.
Of course, if you want to get the most out of article sharing, the content you share needs to motivate others to share it. Let’s explore a few tips for creating viral content that people actually want to share:
- Aim for an Emotional Response
According to a study titled “What Makes Online Content Viral,” the most popular digital content evokes emotions – especially excitement, amusement, or awe. If you leave readers inspired or awestruck, they are more likely to share your content with others.
Perhaps surprisingly, content that evokes negative emotions like anger is also fairly popular. At the end of the day, readers want to feel something, and when they do, they want to share that passion, whether positive or negative, with others.
- Make It Readable
Forbes reminds readers that viral content should always tell a story, and it should tell it well. Even the best topic will fall flat if the writing is poor. Likewise, great writing won’t make boring topics any more enjoyable.
- Check Your Sources
People are more willing to share content that’s credible. If you reference a statistic or study in your story, make sure you can back it up with a trustworthy source.
Quoting an expert in your content will also contribute to your shares, especially if that expert has a digital platform. When your sources share your work with their own fans, you will get even more exposure.
- Don’t Forget a Photo
Visual appeal is critical when it comes to viral content. If you are posting lengthy articles, make sure you include at least one photo or infogram every few hundred words, and break the content up with headers where appropriate.
- Publish Content during Peak Hours
If you are striving to create viral content, when you publish matters just as much as what you publish. For example, people like browsing the web at work when it’s slow, and researchers have found that individuals are more likely to share content on Mondays and Tuesdays than on Saturdays and Sundays. By timing your posts strategically, you may be able to reach more viewers.
If you are interested in implementing an article sharing strategy for your soon-to-be viral content, turn to ShareMyBlogPosts.com. Call 954-308-8698 to discuss your blog sharing needs today.