Publishing blog posts that interest your target audience is a highly effective way to attract quality traffic to your website. But how do you know if people are reading your posts? And which posts are getting the most traffic?
Fortunately, you don’t have to be a digital marketing expert to track the success of your blog posts. With a few clicks, you can view several metrics that will give you an idea of how well your content is performing on the Web.
If you’ve been posting quality content but you’re having trouble reaching your traffic goals, contact ShareMyBlogPosts.com. Social media plays an integral role in content marketing, and our team manages the accounts of social media influencers in a variety of industries.
We can take the time and hassle out of exposing your blog posts to a near-limitless audience of potential clients. Call 954-308-8698 to set up a free trial.
Read on to learn about five metrics you can track to monitor your blog’s success:
- Page Views
Page views are one of the most straightforward metrics you can measure. As Marketing Think explains, you can use page views to assess the general exposure of your content. If you’re not getting the traffic you want, you can track this metric to calibrate your approach by changing one variable at a time until you get the results you’re after.
- Traffic Sources
According to Business 2 Community, the various sources of your traffic are just as important as the actual volume. Where are most of your visitors coming from, and how will you use this information to your advantage?
For example, if you’re not getting much traffic from organic search results—which often results in high conversion rates—you may want to adjust your keyword optimization.
- New vs. Returning Visitors
The most effective blogs attract a combination of new and returning visitors. A lot of new visitors indicate that your promotional efforts are working; a lot of returning visitors mean you are publishing useful content that makes readers come back for more.
- Pages per Visit
After people read your posts, do they interact with your site or exit immediately? If your goal is to encourage readers to view your service pages, it is important that you track pages per visit and bounce rate.
- Inbound Links
Backlinks play an integral role in search engine optimization. Also, attracting inbound links indicates that your content offers value to readers.
Which of your blogs are attracting the most inbound links? Why is that the case? By evaluating your link metrics, you can adjust your topics, style, and other qualities of your blogs to attract more links and extract more SEO value out of your content strategy.
If you’re tired of Googling “how to share my post” and you’re ready to see results from your content strategy, turn to ShareMyBlogPosts.com. Call 954-308-8698 to schedule a free article sharing trial.